Dean is trying to gather funds to release his clean guitar album with songs like this one, sweet, beautiful compositions played on an 8 string guitar (an 8 string guitar with a quote from Bioshock on it, extra points!) and I believe this is something that could appeal to a lot of people due to it being:
A. Approachable
B. Beautiful
C. Complex
D. Do you see what I did here?
His music is mesmerizing to me and I don't think he's asking for a lot of money compared to some other recent crowdfunding projects. If you don't want to support it by donating, listen to the music, share it with someone who you think could like it or something. Being an artist is tough, we need all the help we can get.
He also made a super awkward introduction video:
https://www.kickstarter.com/projects/793595527/clean-8-string-guitar-cd-dean-murphy